The Trophy Pet Food Franchise

To apply for a Free Franchise Information Pack to discover more about this opportunity click here or call 01367 243434

About Us

Trophy Pet Foods has been established since the early 1990's, the first mobile pet food franchise in the UK. Since its conception, the company has been the market leader in its field and now has an substantial team of passionate pet people/franchisees. A nationwide company with the knowledge, experience and know-how to make each of its franchisees successful.

Trophy Pet Foods is your own local business where you provide excellent customer service with a free direct-to-the-door delivery service with our natural British-made pet foods. An excellent opportunity to work with the security of a strong brand, working alongside like-minded people.

No previous experience is necessary, just a passion for pets, drive and determination. You can soon become part of an organisation that cares about you, your customers and your business.

Convenience, Quality, British is what defines Trophy Pet Foods. From our Quality, British made pet foods, free home delivery service, free samples, competitive pricing, free nutritional advice from the experts, to your friendly customer service. All combine to provide a winning combination.

Here at Trophy we realise just how important and what a big decision it is to enter into a new venture and start a new business. But this is where franchising comes in. We have the correct skills, experience and know-how necessary to make your new Trophy Pet Food delivery business succeed. We are here to train, support and guide you along the way. Our tried and tested formula combined with our superb launch programme and support package are designed to ensure every new franchisee can grow and develop an exceptional local pet food business. There is immediately the strength of a large organisation behind you – a proven system.

The Trophy Pet Food Franchise:

  • Flexible working hours, working from home to suit both you and your customers
  • Exclusive Area
  • Unique British Brand, manufactured at our own plant
  • Sustainable High Margins
  • Low food miles, sustainable sourced British ingredients
  • A Proven System
  • Huge Job Satisfaction 

To apply for a Free Franchise Information Pack to discover more about this opportunity click here or call 01367 243434

The Trophy Products

The Trophy pet foods are made from only the best available ingredients and to the highest of standards. In a thriving pet food market it is vital that our pet foods, products and services are of the highest calibre, whilst remaining competitively priced. Trophy has been in business for over 27 years and this background, knowledge, knowhow and research, coupled with working with our established Trophy franchisees has resulted in the unique brand and range of Trophy Pet Foods we see today.

Manufacturing our own foods at our own pet food plant allows our franchisees to have confidence in what is a Quality British Premium product that will ensure customer satisfaction and retention. Working with our qualified pet nutritionist our foods have modern, advanced formulas.

Our range is extensive and includes complete, natural, nutritionally balanced foods for all pets. Spread over 4 ranges (Premium, Holistic, Lifestyle and Standard) with 26 exclusive dog foods, 4 distinctive cat foods and a holistic tinned wet dog food range; our foods allow you to offer your customers a range of pricing structures, personal choice, specialist foods and value for money.

From puppies to mature dogs, active to weight loss, gluten free, hypo-allergenic, working dog diets, skin and coat management, allergies, food intolerances to digestive issues – we have a food that will suit. We also do food for the ‘normal’ pet dog, complete care cat foods, a wild bird seed range, chicken foods, as well as a small mammal range.

We stock a complete, evolving range of pet accessories, treats, pet care items, feeding utensils, grooming and hygiene products. This enables you to offer a one stop shopping concept. We really do cater for everything the British pet owner requires. We manufacture our food each week to maintain freshness and specially select the best ingredients available ensuring that the foods are nutritious, palatable and balanced.

Just a few of our key benefits:

  • Trophy Unique Natural Recipes
  • Rich in Human Grade Fresh Meat or Fish
  • 100% Satisfaction Guarantee
  • Complete Balanced Nutrition
  • No Artificial colourings, preservatives, flavourings or antioxidants
  • Naturally Hypo-Allergenic
  • Lower Feeding Rates / Price savings

Click here to read our product literature on our dog and cat ranges. This literature explains about the Trophy pet foods in full. Please do have a look at them as this will give you a greater insight into our products, the way we make them, and just how fabulous our pet foods are! 

Customer service is a priority with free nutritional advice, free home delivery, one stop shopping, skin and coat management, a comprehensive food range, pet care accessories and small mammal foods, all being available to the Trophy franchise to promote to their customers. Plus microchipping, free dog weighing, healthcare items, treats & accessories to ensure good add on sales. 

Trophy works closely with each new franchisee to establish a large customer base within the first few months. With a 'try before you buy' policy experienced franchisees can expect a 50-60% take up rate and a high customer retention rate. Price, service, product choice, free home delivery, free nutritional consultations etc are all relevant factors for your customers switching to The Complete Trophy Pet Care Service. Once a customer is a Trophy customer, they remain very loyal, with established Trophy franchisees reporting up to a 90% retention rate.

A good image is vital to any new and existing business. Trophy's corporate image is second to none and each franchisee has their van fully sign written, making sure that everyone knows what they have to offer. This professional image is carried through to the uniform, name badge, promotional literature, leaflets, and advertising; samples, food bags, starter packs and show equipment.

Your vehicle will also be kitted out with our own display module to create a mobile pet shop. Trophy Pet Foods can offer all the essential elements to launch, develop and grow a professional mobile pet food franchise.

Training and Support

The first 4 days training (spread over a week here at our offices in Oxfordshire) kick starts the business. Followed by 4 days of in field training in your area with your Franchise Support Manager (FSM). This is then followed by a 1 day work shop, after approximately 3 months of trading, to review and discuss your new business, consolidate and plan for the future. In addition further training will include:

  • Your Nutritional Qualification, via a distant learning course.
  • A 12 month social media masterclass and in house managed social media for 6 months.
  • Regional workshops to network with your fellow Trophy franchisees.

Franchisees have full access to their own personal trainer, who carry out all support, development and growth plans. The FSM is responsible for the infield launch programme and will also guide the new franchisee through their first few years with Trophy.

You are never alone when you form a partnership with Trophy Pet Foods, starting with a smooth and effective launch programme. They are also with you every step of the way, after all your success is their success! One of the many benefits of running your own business in conjunction with Trophy is the level of support they can provide for you.

Ongoing support is crucial and Trophy franchisees benefit from excellent communications, product development, free promotional literature, Local & National digital advertising, help with growing the customer base, regional meetings, a franchisee council, motivational support and, of course, your own personal trainer. Plus seasonal newsletters for all your customers, brand building programmes, the main Trophy website and social media. Linked to the Trophy website, you will have your own page for an individual message to your customers. Plus the Famous Annual Conference and a customer referral scheme.

Over nearly three decades, the Trophy Head Office Team have developed & perfected an excellent Launch Programme followed by some of the best support around. This product knowledge, nutritional advice and sales technique is exactly what is needed to develop a large customer base. Everything is tailored towards this goal, allowing the franchisee to become profitable as soon as possible.

To apply for a Free Franchise Information Pack to discover more about this opportunity click here or call 01367 243434

Our Package Includes:

  • Ten Day Comprehensive Training Programme
  • Exclusive Territory, large enough to grow and expand
  • Local Advertising & Marketing
  • Starter packs of stationary and tools
  • Accounts Software
  • Initial Starter Stock Pack
  • Trophy Van livery and display module
  • Nutritional Qualification
  • Corporate Identity
  • Trophy Show Equipment
  • All Promotional Literature
  • Effective Launch Programme & PR campaign
  • Comprehensive operating manuals
  • Dog weighing scales & trade scales
  • Full back up and Ongoing Support
  • Franchise Support Manager
  • Brand Building
  • Proven System
  • Video Visual Aids, Social Media Commercials & Tablet
  • Trophy CRM system
  • Social Media Masterclass and Managed Social Media
  • Franchise Support Manager

The Trophy Pet Foods Franchise investment fee is £13,995 plus Vat and includes all of the above; there are no hidden extras. The franchisee will also need to fund a medium size van and working capital.

Nutritional Qualification

An independent, professional qualification for all our new and existing Trophy franchisees - an independently certified CPD in pet nutrition and UK pet food legislation program. This professional CPD qualification will allow Trophy franchisees to offer a professional, dedicated service to their customers, built on trust, confidence in the advice given, and it will add value to the Trophy services, ensuring customers receive the best nutritional advice.

This nutritional qualification enhances the in house training provided and will allow franchisees to offer a professional, qualified and dedicated service to their customers. This distant learning course will ensure that are franchisees are fully trained in pet nutrition, providing you with a Professional Development Qualification.

To apply for a Free Franchise Information Pack to discover more about this opportunity click here or call 01367 243434

Who's Ideal for Us?

Here at Trophy we don’t do the hard sell approach, sales experience can help, but we can train you in this, if you don’t have this skill currently. You simply need to be focused, motivated to run your own business and prepared to work hard, putting in some long hours until you are established. Communication skills will also offer you success. This will be your very own local based business, with great flexibility, long term rewards and job satisfaction.

What our Trophy franchisees say:

John & Karen Purnell Trophy Warminster

Marion Clemens Trophy Wessex

Tina Bingham Trophy East Kent

Sharon Leicester Trophy Wirral

Matt Snell Trophy Swindon and North Wilts

Matt Cose Trophy Torbay

Dave & Maureen Hume Trophy North East 

In Conclusion

With the immediate strength of a large organisation behind you, our proven support and launch system and the support of our current franchisees you will never be without the knowledge you will need. We are market leaders in pet food home delivery and the original and leading mobile pet food franchise in the UK. Trophy Pet Foods are full members of the British Franchise Association and we are accredited by the The Ethical Company Organisation. We are proud to manufacture our food at our own plant in Northamptonshire and are passionate about our vision - we have always believed that quality nutrition is key. We know that a local Trophy Nutritional Adviser / Franchisee is the best person to give friendly, expert nutritional advice. Whether the pet is overweight, young or mature, healthy, has an allergy or food intolerances, Trophy are here to help.

To apply for a Free Franchise Information Pack to discover more about this opportunity click here or call 01367 243434

Do take a look at our franchise opportunity video which explains a bit more about the Trophy franchise: