Trophy’s lead Director qualifies as a QFP
November 25, 2019

Trophy’s lead Director recognised as a leading industry professional by the BFA

Following an intensive 12-month educational and assessment journey, Matt Snell Managing Director of Trophy Pet Foods, was recognised by the British Franchising Association at the Royal Society of the Arts headquarters (RSA House) on the Strand in London.

As one of only 200 Qualified Franchising Professionals (QFP) in the country, Matt is keen to combine his practical franchising experience with the most current best practice of the Franchising world for the benefit of his Franchisees.

“The timing of the course could not have been better. With the ever-evolving consumer market and our business in an exciting, yet challenging, transition period, the mix of classroom based learning, assessed practical application and evidence based interview dialogue, is enabling us to manage the evolution of the business far more efficiently, whist capitalising on previously unknown opportunities for the benefit of our network.” Matthew Snell QFP.

The Qualified Franchise Professional (QFP) is the formal recognition of professional knowledge and experience in franchising. It demonstrates an understanding of the complexities of, and best practice in, franchising and recognises those that have invested time to continuously develop their understanding of franchising. Intrinsically linked to learning from established seminars and key events, this franchise qualification enables principals or employees of BFA member organisations to capitalise on the synergy between extended learning and existing good business practice. [source the BFA].

For more information on the QFP, please visit the BFA’s website via,