New Managing Director for Trophy Pet Foods Ltd
January 11, 2018

Sue Reid has been Trophy Pet Foods’ inspirational leader for the last two decades. Daughter of the business founder, Sue has led a nationwide network of Pet Food Delivery franchisees with diligence, determination and dedication. Enabling 100’s of entrepreneurs to pursue their dreams of successfully running their own pet related busines. 

After such long and dedicated service the Brand, which will be celebrating it’s 30th birthday in 2020, has appointed Sue’s successor; following her desire to spend more time with her family.

“After 22 years with Trophy Pet Foods, Tom and myself have decided that it is time to move on for a new adventure. I am immensely proud of Trophy, its franchisees and what we have achieved together. Trophy has been an amazing adventure for all of us, but it is time to move on and allow a new team to strengthen, take forward, improve and continue to get the message across of just how fabulous Trophy pet foods and Trophy franchisees are. I look forward to seeing how Trophy flourishes and grows from afar.”

Matthew Snell, a former and multi-award winning Trophy franchise business owner, has now been appointed as Managing Director by the board of Directors following thorough recruitment and interviewing processes. The standout candidate demonstrated his passion for the Brand, the franchising method and presented a clear and exciting vision of the future for Trophy Pet Foods.

Sue’s contribution to one of Britain’s stand out Pet Foods brands has simply been staggering, her personality and drive will obviously be missed. We offer Sue our most heartfelt gratitude for her outstanding and inspirational service. At the same time, we are extremely excited to welcome Matthew, who as a successful franchisee and with a background in FMCG branding and the marketing of emerging brands will undoubtedly take Trophy Pet Foods to the next level.